Sui

Powerplay came on-board as an embedded design team for this fast-moving L1 blockchain.

Sui flagship event
CLIENT
Sui
SCOPE
Presentation · Events · Social
YEAR
2022
ENGAGEMENT
Embedded team
AN EMBEDDED
DESIGN TEAM

Sui, a startup focused on a cutting-edge blockchain experience, brought Powerplay on as a generalist design resource.

Their business was moving at a lightning-fast pace, and they'd become increasingly frustrated with the sluggish turnarounds from larger design agencies. In the year we worked with Sui, we developed a wide array of materials — online education presentations, investor pitch decks, large-scale event designs, social graphics, and just about any design task they threw at us.

Sui event stage
Sui keynote graphics
Sui event environment
01
Situation

Same-day delivery, not agency lead times.

Larger agencies often come with great expense and slow delivery times. Because Sui brought us in-house, we delivered assets same day in many cases, and got to know their team well — acting as the embedded design team they didn't yet have.

By bringing Powerplay in-house, Sui could move us fluidly across teams to quickly deliver results for marketing, engineering, education, and C-suite on any design-related ask.

02
Action

Embedded, scrappy, and fast.

Sui's mission is ambitious, and they didn't have time to wait around for agencies. We needed to be embedded and scrappy, helping with myriad requests and bringing decades of experience to bear.

We loved working closely with the Sui team — getting to know their goals and deliverables, and pushing the envelope as we refined their existing design system.

03
Output & Results

Carrying the weight as they grew.

While Sui searched for a Design Director and built a marketing team, we acted as their embedded design team, carrying the weight as they rapidly grew. We hit the ground running — juggling aggressive timelines and simultaneous requests from across the global organization, including Developer Relations, Education, and Events.

The presentation design and event collateral we delivered were vital to Sui's mission across the international Web3 community, demanding clear, concise visual articulation of highly technical concepts and complex data.

NEXT — CASE STUDY 03
Movement Labs
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