Sui

Powerplay came on-board as an embedded design team for this fast-moving L1 blockchain.

CLIENT
Sui
SCOPE
Presentation · Events · Social
YEAR
2022
ENGAGEMENT
Embedded team
AN EMBEDDED
DESIGN TEAM

Sui, a startup focused on a cutting-edge blockchain experience, brought Powerplay on as a generalist design resource.

Their business was moving at a lightning-fast pace, and they'd become increasingly frustrated with the sluggish turnarounds from larger design agencies. In the year we worked with Sui, we developed a wide array of materials — online education presentations, investor pitch decks, large-scale event designs, social graphics, and just about any design task they threw at us.

SEE ALL SUI WORK
Sui Builder House Kyoto — opening talk on the main stage with Sui brand screen graphics
Sui Builder House Kyoto — main stage, brand screen, and hedge-wall set with audience
Sui tokenomics keynote — first-month Mainnet figures on a large-format stage screen
01
Situation

Same-day delivery, not agency lead times.

Larger agencies often come with great expense and slow delivery times. Because Sui brought us in-house, we delivered assets same day in many cases, and got to know their team well — acting as the embedded design team they didn't yet have.

By bringing Powerplay in-house, Sui could move us fluidly across teams to quickly deliver results for marketing, engineering, education, and C-suite on any design-related ask.

02
Action

Embedded, scrappy, and fast.

Sui's mission is ambitious, and they didn't have time to wait around for agencies. We needed to be embedded and scrappy, helping with myriad requests and bringing decades of experience to bear.

We loved working closely with the Sui team — getting to know their goals and deliverables, and pushing the envelope as we refined their existing design system.

Sui Validator Summit Paris — networking lounge with schedule screen and “Build Beyond” wall
Sui Validator Summit Paris — Builder House venue, stage, and wayfinding screens
Sui Developer Relations session — grants programme talk in a Builder House lounge
Sui Validator Summit — attendees around the schedule screen in the garden pavilion
Sui Validator Summit — “Post-Mainnet goals” presentation slide on the main stage
Sui Validator Summit — technical presentation slide on transaction gas bucketing
03
Output & Results

Carrying the weight as they grew.

While Sui searched for a Design Director and built a marketing team, we acted as their embedded design team, carrying the weight as they rapidly grew. We hit the ground running — juggling aggressive timelines and simultaneous requests from across the global organization, including Developer Relations, Education, and Events.

The presentation design and event collateral we delivered were vital to Sui's mission across the international Web3 community, demanding clear, concise visual articulation of highly technical concepts and complex data.

Sui presentation template — instructions, margins, opening and title slide layouts
Sui presentation template — closing and divider slide layouts
Sui Builder House Paris report — results, hackathon, sponsor and visitor feedback slides
{{ lbAlt }}
{{ lbCount }}