Psilo Lifestyle Products

Psilo is our pro-bono passion project — the place we get to be a little louder, weirder, and more hands-on than the day job usually allows. It started with one ask, a logo mark, and never really stopped.

Psilo arrived with personality to spare and nothing to wear it on. They needed a mark that could read premium on a foil-stamped chocolate bar and still feel playful on a bag of gummies — without fracturing into two different brands. The answer was a confident, rounded wordmark: geometric enough to anchor a whole system, friendly enough to never take itself too seriously.

With the logo set, we treated packaging as a flexible canvas rather than a fixed template. The mark stays constant; the world around it shifts with every release. Monochrome, silver-foil nature illustrations give the chocolate line a transcendent, collectible feel. The gummies run the other direction — saturated, psychedelic, and loud. Same brand, completely different mood.

What began as one logo is now a full seasonal catalog — Psychedelic Chocolate, Psychedelic Gummies, Lovecakes, and one-off drops like Lemonheadz — each carrying its own illustrated identity while staying unmistakably Psilo.