BitGo

BitGo brought Powerplay in to manage creative direction for an aggressively timed brand and website refresh and relaunch, plus marketing collateral aligned with the new brand.

Managing a small team of freelance developers, web and graphic designers, illustrators, and motion designers, we created fresh, branded elements — the corporate logo, large-format print, ad and trade-show collateral, business cards, and letterhead — and developed a new iconographic system for in-product and web, along with page layouts for the BitGo corporate site.